A short AdWords day-parting guide
(This post is written assuming you’ve got a decent amount of conversion data over a good enough period of time. I can’t define that for everyone, you’ll have to decide what’s good based on your industry.) Here’s a simple way to reduce your cost per conversion and improve your conversion rate. In your AdWords account, [...]
We’re Hiring!
[Update: This position has been filled. Thank you!] We’re looking for a smart individual to work as an Account Optimizer from our office in Hyderabad. Responsibilities (Training will be provided) Creating PPC campaigns based on client specifications Perform keyword research and analysis Writing compelling ads that lead to positive user engagement and more Requirements Must [...]
5 AdWords mistakes to avoid
Google AdWords is a powerful search engine that provides a powerful platform for those seeking to make the most of their advertising budgets. However, without the right strategies and plans, it can turn out to be a complex beast. Here are five mistakes that you should avoid when running an AdWords campaign. Too many keywords [...]
Facebook Advertising vs AdWords
There quite a few differences between Facebook Advertising and Google AdWords. – While users search using words and phrases called keywords on Google, Facebook only provides information about the likes (or perhaps dislikes) of individuals. – While searches on Google are more active in nature, Facebook likes are more passive. When a user searches on [...]
